What we sell
Three sprints. Each one closes.
Fixed price, fixed end date. Buy one. If it works, buy the next one later — plenty of clients never do, and that's a fine outcome.
The company has a product. It does not have a story anyone can tell without a slide.
The narrative, language, and proof you can repeat — in the room, on the site, and after we leave.
How it runs
Week 1 — Evidence
Six to ten interviews, including four of your customers. A review of everything you currently say, and how the five nearest competitors position themselves.
Week 2 — Decisions
A half-day workshop, on site where possible. We force the choices: who this is for, who it is not for, what claim we can defend, and what we give up.
Week 3 — Language
Two rounds of revision with you, then a handover session with everyone who will have to use the work.
What you get
- A five-line introduction — who you are, category, proof, focus, direction — usable everywhere
- A messaging platform: positioning, pillars with evidence, and a register of approved claims
- A voice guide built from before-and-after rewrites of your own material
- Rewritten homepage copy — the message applied where it is most visible
Not included: Design, build, or anything below the homepage fold.
Ruthless GTM prioritization meets autonomous conversion for the 3-second economy.
To actually win the market, you need three things: a clear-eyed assessment of your GTMC readiness, the discipline to drop what isn't working, and a digital message built to convert autonomously.
How it runs
Week 1: Diagnosis & Pruning
A readiness audit followed by a ruthless prioritization workshop. We map your current capabilities, benchmark your digital readiness, and identify what to drop, what to keep, and where commercial friction is costing you attention.
Week 2: Autonomous Architecture & Messaging
We rebuild your commercial story for a zero-attention economy. We map dynamic customer journeys and write a machine-legible, human-compelling narrative designed to convert buyers autonomously across every digital touchpoint.
Week 3: Integration & Handover
Placeholder — replace with final Week 3 copy. We package the scorecard, journeys, messaging blueprint, and deck for your team, then run a handover so the work lands without us in the room.
What you get
- GTMC Readiness Scorecard & Friction Audit
- Dynamic Customer Journeys Framework
- The Autonomous Messaging Blueprint
- 12–16 Slide Commercial Deck
Not included: Technical MarTech implementation or software deployments. We engineer the strategy, journey architecture, and messaging models.
Terms, in plain language.
Two revision rounds
Included per deliverable. A third round is a new piece of work, and we'll say so rather than quietly absorbing it.
Your time is in the contract
Six hours of founder time and four customer interviews. Without them we're guessing, and the work fails.
Week-one exit
You see the direction before the writing starts. If it's wrong, we stop and you pay only the deposit.
On site when it matters
Kickoff, the main workshop, and handover. Everything else is remote. Travel billed at cost.
A free check-in at 30 days
Booked at handover. An hour to see what stuck and what drifted.
Scope on one page
After the call, a one-page proposal with scope, dates, and what we need from you. Commercial terms discussed privately, not on the website.
The questions everyone asks.
Why not just hire a PR firm?+
Do, once your direction is locked. A writer executes a brief. We are hired when your strategy for Go-to-Market Evolution, Creative Stories, or Environmental Stewardship hasn't been defined—which is why standard deliverables keep missing the mark.
We have our market evolution mapped, we just need the creative.+
Then the first week will be a breeze. But ask three stakeholders to independently pitch your Creative, GTM, or Community strategy. If they all say the exact same thing, you genuinely do not need our help.
Can you do a smaller version?+
No. Below four weeks, we’d be guessing your GTM data, Creative direction, or Stewardship impact instead of doing the research. And guessing is a service you can already buy elsewhere.
Isn't this just more ESG and GTM collateral?+
No, output is easy. Without strict guardrails for your GTM, Creative, or Stewardship track, more content just creates noise. We build the strategic foundation first so your deliverables actually matter.
What if we don't like it?+
You see the foundational thesis of your Creative, GTM, or Community sprint at the end of week one, before execution begins. If it misses the mark, we halt and you just pay the deposit.